1. Concept Development
It all begins with the customer’s brief, which can be as detailed or as open-ended as you wish. Some customers come to us with a very detailed brief, and a clear idea of what the end product should look like. Others rely on our design expertise to come up with a creative concept which is designed around the product. Either way, our team are experienced in delivering detailed designs which will suit.
Concept designs can be created quickly. We usually have these with our customers within 24 hours, and have been known to provide the designs on the same day.
Our customers appreciate our pragmatic approach and expertise at this early stage in the concept development. We know what makes good packaging, and we’ll highlight it straight away if we feel an idea won’t work, and come up with an alternative which will.
We consider all the requirements, from cost effectiveness, to shelf appeal, from the practicality of transport and shelf fit, to how the packaging will run on the customer’s.
Once the customer is happy with the concept design, we get straight into the development of a prototype.
This is a critical stage in the product development process, with a need for true to life samples in order to fully understand if the packaging will fulfil the requirements. The prototype samples are usually produced within a week.
The quality of our prototype samples are as good as the finished article. We use the same plastic sheet which will be used in the manufacture of end product, giving us a true representation of the final packaging. The samples can be tested in real life scenarios, including running through the customer’s machines, and packing on the shelves. This way, we can identify any issues early in the process, and ensure these are addressed.